LinkedIn Brand Building Masterclass

+ 10-Day Posting Challenge

A recorded 90-minute Masterclass + 10-day posting challenge

Taught by Maggie Olson, the leading Chief of Staff voice on LinkedIn

Build a LinkedIn Presence That Gets You Noticed

I grew from 0 to 71,379 followers on LinkedIn in under three years, taking me from no presence at all to the leading Chief of Staff voice globally. Over $1.2M in Nova Chief of Staff's revenue is directly attributed to my LinkedIn presence.

This masterclass hands you the exact system behind my growth: the hooks, the templates, and the writing rules I use, so you can post with confidence immediately. 

After the 10-day challenge, you'll have:

• 10 posts live on your profile
• A repeatable system for deciding what to post and how to write it
• A LinkedIn presence that works for you, whether you're building a public brand or simply want to look credible to recruiters

By the Numbers

• 71,379 LinkedIn followers, grown from zero in under 3 years
• Over $1.2M in revenue attributable to my LinkedIn presence, including course enrollments, brand partnerships, and coaching clients
• A national conference company found me on LinkedIn and now partners with Team Nova to deliver our in-person Certification at their conferences

What Participants Are Saying

"This workshop has been a game-changer for me and I'd encourage anyone who wants to build a brand or gain exposure on LinkedIn to sign-up. You would gain more than whatever you pay for it."
Anne E. | LinkedIn Brand Building Workshop participant

"The LinkedIn Brand Building Workshop gave me a much clearer understanding of how to show up intentionally and confidently on LinkedIn. It helped me recognize the value of my own experience and perspective, while giving me practical ways to communicate that value more effectively."
Georgina H. | LinkedIn Brand Building Workshop participant

"I learned so much from this workshop! The results right out the gate were amazing and I couldn’t believe the levels of engagement that I saw. Highly recommend!"
Carol G. | LinkedIn Brand Building Workshop participant

"Although the actual workshop was only 90 minutes, the 10-day posting challenge was thoughtful, guided and inspiring to jump start my LinkedIn activity. Without that activity, I don't think I would be inclined to post - and to keep posting!"
Megan M. | LinkedIn Brand Building Workshop participant

“I'm not one to draw attention to myself but from the two posts I've already shared I've made connections to actually schedule calls to start networking!”
Heather K.| LinkedIn Brand Building Workshop participant

 Who this is for:

• Chiefs of Staff
• Executive Assistants
• Strategic operators
• Anyone looking to build a brand on LinkedIn
• Anyone who wants to look credible to recruiters on LinkedIn

And who it's not for:

• Anyone looking for a guaranteed follower or revenue number
• Anyone wanting done-for-you content or a ghostwriter
• Anyone not willing to post during the 10 days

Your Work Can Be Excellent and Still Be Invisible

LinkedIn isn't just a place to lurk and once in a while repost. It's where people see how you think, how you solve problems, and what kind of leader you'd be to work with.

Your LinkedIn presence is already doing work, whether you're posting or not. Recruiters check it before they ever call you. Executives form an opinion about you before they've met you. The people you want to reach, your next boss, your next client, your next hire, are already looking for you. 

Most people know all this and still don't post. Not because they have nothing to say, but because starting from a blank page every day is exhausting enough to make it hard to sit down and post consistently. 

That's the problem this masterclass solves.

The Honest Part

I'm not going to promise you 10,000 new followers in 10 days. Nobody can promise that, and if they try it's not genuine.

Here's what I can tell you. I've posted consistently on LinkedIn for three years, and I pay close attention to what works, not what sounds good in theory. I track my own performance data. I know which hooks get read and which ones get scrolled past, and I know what my audience responds to, because you're who I've been writing for the whole time. This has taken me a long time to learn, but I want to change that for you.

In this masterclass, I'll show you the posts that performed best for me, with the numbers behind them, and break down exactly why they worked. We'll talk about LinkedIn writing guidelines, the algorithm, and my system for staying organized. When it's time to start the 10-day challenge, you will begin by writing your own posts using your own experience, with tons of support from masterclass material (templates, formats, hooks, etc). 

Ten days is enough to build the habit, but not enough to master the skill. You have to do that on your own. This masterclass will help you prove to yourself that you can do this.

What's Included

1. Recorded 90-Minute Masterclass. We'll cover the 10 most important posting rules, your content pillars, example LinkedIn post reviews, and an overview of the posting challenge.

2. 10-Day Posting Challenge. One prompt each day, with hook and template options and an example from my own feed for each one. Post at your own pace, connect with people in your network, and build the habit! If you can't start right away that's ok! You'll have the material to start when you're ready.

3. Resources You Keep Forever Two swipe files (my top 15 posts and my top 20 hooks), templates for 8 proven post formats, content pillars work, a LinkedIn profile checklist, and a writing rules reference list, and lifetime access to come back to anytime you're deciding what to post next.

Everything You Get

• Recorded 90-minute masterclass
• 10-day posting challenge with daily prompts
• Swipe File: my top 15 performing posts
• Swipe File: my top 20 hooks
• Templates for all 8 post formats
• LinkedIn Profile Checklists
• Writing Rules Reference Card
• Lifetime access to every lesson and resource

Plus these bonuses:

• How to use AI (writing prompts, dos and don'ts)

Total value: $2,173. Yours for $147.

This is priced deliberately low. My goal is getting as many Chiefs of Staff, Executive Assistants, and Strategic Operators talking, posting, and visible on LinkedIn as possible. The more of us telling this story out loud, the more the entire industry grows, and the more doors open for people who didn't know this role, or this presence, was available to them.

Before You Join, Know This

• Before you watch the recording, you will have a bit of pre-work to help you formulate your plan.
• You'll need about 15-30 minutes each day for the 10-day posting challenge. If you can't start the posting challenge right away, that's ok! You'll have the material to start when you're ready.
• Posting in front of people you know can feel uncomfortable at first. That's normal, and it fades faster than you'd expect once you've posted a few times, I promise! 

What You'll Walk Away With

• 10 posts live on your profile, more than most people publish in a year
• A repeatable system for deciding what to post and how to write it, so post 11 doesn't feel as hard as post 1
• A LinkedIn presence that works for you, whether that means recruiters see you as credible and active or your network sees you as someone worth following

My Story

Three years ago I had zero followers, zero strategy, and zero proof that anyone would care about what I had to say about the Chief of Staff role.

I started posting consistently because I believed the role deserved a real voice, not because I had a content plan or a following to speak to. For the first several months, my posts were just my thoughts, unfiltered and unstrategic, written for no one in particular. I had no framework for what would stop someone from scrolling, no sense of who I was really writing for, and no understanding of how to make content people would actually want to share.

That changed slowly, and then all at once. Eight months into posting consistently, a major conference company found me on LinkedIn and reached out to ask if I would teach Nova's Chief of Staff Certification at their conferences. They saw me and the work I was doing, because I was visible. That partnership now brings Nova in to three in-person trainings each year and has reached over 500 live students. It's a seven-figure relationship that started because I showed up consistently in public before I was ready.

What I learned over the past three years: how to write for a specific type of person, how to lead with emotion before information, how to earn a reshare instead of just a like, and how to build a point of view that compounds over time. I learned it the hard way, through repetition, through posts that went nowhere, and through paying close attention to what worked and why. I'm doing this so you can do it easier than me. And so this industry gets the visibility it deserves.

Today, my LinkedIn presence has grown to 71,329 followers in under three years, taking me from zero to the leading Chief of Staff voice on LinkedIn globally, in a category most people would have assumed couldn't support an audience that size. Over $1.2M in revenue is directly attributable to that presence.

So many talented people I've worked alongside, Chiefs of Staff, EAs, strategic operators, are top performers who've simply never had the platform, or the confidence, to be seen for it.

You already have the substance. You work alongside senior leaders every day and see things most people never get access to. What you don't have is the confidence and the system for turning that into a presence that opens doors and builds credibility before you even know you need it. Well, confidence comes from action, and that's exactly what this masterclass hands you. 

 FAQs

How much does this cost?
$2,173 value, priced at $147

What if I don't know what to post about? That's exactly what the workshop and pre-work cover. We'll work through your content pillars together, and every day of the challenge comes with hook options to react to instead of inventing from scratch.

Do I need to already be posting on LinkedIn? No. This is built for wherever you're starting from, including zero.

What if I'm not job searching or don't have executive experience yet? Still valuable. This is about the skill and the presence, not your current title.

Can I expense this through my company? Many people do. A digital receipt is provided at checkout.

How long do I have access? Lifetime.

What if I fall behind during the 10 days? Post at your own pace. The goal is 10 posts in 10 days, but if you need to start later or catch up, catch up! Just don't quit.

Is there a Nova student discount? Yes, students get 15% off. Check your most recent student announcement for the code.

What's the refund policy? This is a digital product, and all sales are final. We're confident you'll get far more value from this masterclass than the $147 it costs.

Will there be another live cohort, or can I do this later?
No. We will not do this exact masterclass as a live workshop again. 

P.S.

If you're hesitating because you're worried about what your coworkers will think, or whether your posts will sound as polished as everyone else's, or whether anyone will even read them, that's normal. Almost everyone feels that before their first post. But here's what I have learned and what I teach: confidence comes from taking action before you're ready, and that's exactly what this workshop gives you. 

The way through this isn't waiting until it feels comfortable (that hasn't worked, and that's why you're still reading this). It's posting anyway and finding out by day three that it already feels easier than you expected. 

You've got this, let's build together.

- Maggie